Case study · 02
A travel company had to fill its season’s trips in a short window, against fierce price competition and high advertising costs.
Seasonal campaigns on Meta and Google that start before the season with clear offers, with every ad linked to WhatsApp for fast replies and quick booking confirmation.
A steady stream of serious booking requests all season, and less time between an enquiry and a confirmed booking.
The takeawayIn tourism, timing, a clear offer and a fast reply are what turn interest into a booking.
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