From leads to sales

The challenge

A real estate company with a large sales team needed 3–5 qualified leads a day for every salesperson, at a sensible cost, to support a sales target averaging EGP 25 million per salesperson for the quarter.

The solution

We set a three-month performance marketing strategy on a fixed budget, built around a standout project in New Cairo’s Fifth Settlement with competitive specifications and construction already under way, and kept refining the targeting to raise lead quality.

The result

A steady flow of targeted leads kept the sales team performing, and serious enquiries that did not fit the project were steered to nearby projects that matched what those buyers needed.

The takeaway

Performance marketing is not just more leads — it is a smart strategy for turning an ad budget into real sales opportunities.